Serpstat Review 2023 : Features, Pros & Cons, and Pricing

Detailed Serpstat Review: What Are the Main Features That Serpstat Offers?

Though it’s not possible to talk about all the features of Serpstat in one review post, I’ll try to cover as much as I can.

In this section of my Serpstat review post, I’ll dive into the major functionality and use cases of this SEO tool. And tell you what makes it a valuable addition to the toolkit of your in-house SEO team.

Ready to learn about the tools, dashboard, functionality, and benefits of Serpstat?

Let’s get started.

1. Domain Analysis

First things first, Serpstat gives you an overview of any particular website, including its search visibility, monthly search traffic, and the number of organic and paid keywords that it is ranking for.

Here’s the Serpstat domain analysis overview for my website.

Serpstat domain analysis overview

You also get data about your best keywords.

serpstat data about your best keywords

See how your site’s search engine visibility and traffic have grown over time.

Site's search visibility graph

Site’s search visibility graph

Site's traffic graph

Site’s traffic graph

Along with your top ranking keywords, Serpstat’s domain analysis feature also allows you to see the keyword position distribution.

You can see how many of your posts are ranking in the top 10, top 50, and top 100 search results on Google.

For example:

#1 position in the Google SERPs

The graph below shows that my site is ranking on #1 position in the Google SERPs for 606 keywords and on page 1 of Google for 5,566 keywords.

serpstat top-performing posts

This SEO tool also showcases your top-performing posts that are ranking for the maximum number of keywords.

As a website owner, getting these insights can help you understand which SEO efforts are working and which ones aren’t.

overview of your link profile

You can get an overview of your link profile from the same dashboard.

Serpstat has its own Domain Rank (SDR) index that rates your site’s domain authority from 0-100 depending on the number of sites linking to your site.

Want to learn where your site stands amidst the competition?

Run a quick domain analysis with Serpstat. It will only take a few seconds.

2. Competitor Research

Another great feature that makes Serpstat worth the investment is its competitor research features.

list of my competitor websites

Here’s a list of my competitor websites:

Serpstat lists all important details about your competitors such as:

  • The number of common keywords you’re targeting
  • The number of keywords that your competitor is ranked for, but you’re not targeting yet
  • The overall search visibility of your competitor domains in comparison to past data

You can also compare your site against any particular competitor, one-on-one.

Serpstat's Domain vs. Domain

For this, you need to visit Serpstat’s Domain vs. Domain and select two or three of your competitors.

I really love the competitor analysis graph that clearly shows where your brand stands. It kind of motivates me to do good work and boost SEO results.

competitor analysis graph

See the common keywords you’re targeting and your ranking positions against the competitors you selected. It also shows improvement and decline in rankings over time.

common keywords you are targeting

Ready to make the most out of Serpstat’s competitor analysis feature?

(Also, check out other competitor analysis tools that can help you get more website traffic.)

3. Keyword Research Tool

Serpstat’s keyword research tool helps you find relevant keywords from a huge keywords database.

It gives you details about the search volume, keyword difficulty, CPC, and PPC competition of each keyword.

Keyword Research Tool
related keywords

You can also look at related keywords to get more keyword ideas for planning your site’s content calendar.

Again, Serpstat lists the search volume and keyword difficulty for all suggested keywords.

I recommend that you choose keywords with high search volume and low keyword difficulty score (KDS) to rank easily in the SERPs.

They also offer “Search suggestions” based on Google’s autocomplete.

search suggestions

You can get some out-of-the-box keyword ideas for your web pages and posts from here.

What I really like about this tool is that it also lists the most popular words that Google suggests. This will help you identify terms that people use to search for that topic.

serpstat most popular words
serpstat search questions

Similarly, you can use their “Search questions” feature to identify questions that people are searching for.

Ensure that you answer these questions in your content and it will help you get listed in the Featured snippets on Google.

For example:

My blog post on, “how to add spaces in Instagram caption,” is listed in the Featured snippet for this keyword.

google search results


Whether you run a SaaS company or an ecommerce brand, Serpstat will make it easier for you to find the right list of related keywords, questions, and popular words for specific keywords.

But that’s not all…

This tool will also help you create content that ranks for any specific keyword.

You can see a list of the top pages that rank for a particular keyword and its variations.

serpstat top pages

All you need to do is to understand what makes those web pages rank well and replicate their SERP success for your site.

Backlink analysis is one of the most useful Serpstat features. The amount of data and insights it offers is spot on.

You’ll get everything you need to identify:

  • Your top referring domains
  • New link building opportunities
  • New and lost backlinks
  • The quality of your referring domains according to Serpstat Domain Rank (SDR)
  • Types of backlinks
  • Top-performing anchor text
  • Potentially dangerous backlinks
  • And more!

Wondering how your link profile looks?

Just perform a backlink analysis using Serpstat and there you go:

backlink analysis using Serpstat

Let me show you some magic…

Click on “New and lost backlinks” graph > Switch to “Lost backlinks.”

serpstat-New and lost backlinks

And, Serpstat will show you a list of links you’ve lost along with their type, anchor text, and the SDR of the referring domain.

serpstat link sdr

This is an opportunity to reach out to the editors of high DA sites and earn your lost or broken links back.

Sounds promising, right?

Try Serpstat’s backlink analysis tool yourself to improve your link profile efficiently.

You can also use this tool to identify bad links pointing to your website and get rid of them.

serpstat identify bad links
no bad links

Luckily, my site had none of them.

Even if there were, they could have been removed or disavowed easily. Tracking bad links is the tough part, removing them isn’t!

5. Rank Tracker

With Serpstat’s Rank Tracker, you can monitor the changes in your SERP rankings based on your own schedule. You can set up monthly, weekly, or even daily ranking reports.

Do you want to track rankings for specific organic keywords?

Click on “Rank tracker” > “Project overview” and just fill out your project settings. You’ll need to input your domain, tracking frequency, search regions, and keywords.

Serpstat's Rank Tracker

6. Site Audit Tool

So, I ran Serpstat’s site audit tool on my own site and got a full report in a few minutes.

Site Audit Tool

While it took me just a few minutes, it might take you longer if you’ve got an ecommerce site with 100s of product and category pages. So, be patient! 😉

Once you’ve got the site audit report, what’s next?

Your job is to start fixing the issues that are holding your website back from ranking higher in the SERPs.

In my opinion, Serpstat’s site audit report is really cool and thorough!

The tool also categorizes SEO issues into high, medium, and low priorities. You’ll know which ones to fix first.

serpt-SEO issues into high, medium, and low priorities

It includes all SEO issues related to:

  • Meta tags
  • Page speed on desktop and mobile devices
  • Schema markup
  • Redirects
  • Links
  • HTTPS certificate

And many more!

Want to take your search visibility and rankings to the next level?

Learn how to conduct an SEO audit using powerful tools like Serpstat.

What Are Others Saying About Serpstat?

Don’t just trust my review. Look at what others are saying about this all-in-one SEO platform yourself.

Here are a few reviews by top marketers and SEO specialists:

“Serpstat is another comprehensive keyword research tool that I discovered recently. They have done some really good work when it comes to helping us identify winning keywords.”

– Harsh Agrawal, Founder of ShoutMeLoud

“Serpstat is a solid SEO tool. It’s got all of the features you’d expect from an SEO software suite. And it’s competitively priced compared to its main competitors. I haven’t had a ton of interactions with Serpstat support. But the few I did were impressive. A big checkmark here”

– Brian Dean, Founder of Backlinko

“Serpstat is one of the newest on the market and is quickly gaining users across the community thanks to key features, such as its powerful API and a huge database of keywords and domains.”

– Jeff Bullas, Digital Marketing Entrepreneur & Speaker



1. Is Serpstat good?
Yes, Serpstat is a powerful SEO tool for SEO specialists, content marketers, and business owners. It is also priced competitively when compared to its main competitors.

2. What is Serpstat used for?
Serpstat is an all-in-one platform SEO tool used for competitor research, keyword research, backlink analysis, site audit, rank tracking, clusterization, and more.
It offers all major features that its competitors – Ahrefs and Semrush provide you with.
Also, read my comparison post on Semrush vs. Ahrefs to understand the functionality of these two tools and analyze how Serpstat differs from them.

3. Is Serpstat free?
Yes, Serpstat also offers a free plan so that you can try its awesome SEO features without investing a single penny. However, there are limitations on the number of queries you can run depending on the plan you choose.
If your business’ SEO needs demand a greater number of queries, feel free to upgrade to their paid plans.
Trust me, they are offering great features and insights at competitive prices as compared to Semrush and other SEO tools.

4. What is keyword difficulty?
Keyword difficulty is a score that defines how difficult it is for you to rank in Google’s search results pages (SERPs) for a specific term. It depends on a number of factors such as:

  • Domain authority
  • Page authority
  • Content quality
  • Link profile

When choosing a keyword, you should evaluate its keyword difficulty score to ensure that you have a realistic chance to compete for that keyword against your competitors.
For example:
It is likely to be more difficult to rank for the keyword, “best restaurants in the US,” than it would be to rank for “best vegan restaurants in the US.”

serpstat- choosing a keyword


You should choose keywords with a difficulty score between 30 and 70. Also, ensure that they have a high search volume so that you don’t end up wasting your efforts.

5. What is the best way to improve your search engine rankings?
To improve your search engine rankings, you should:

  • Understand your target market and how they look for things on search engines.
  • Conduct extensive keyword research.
  • Create SEO-friendly, high-quality content for your target keywords. Make sure it addresses the questions and concerns of your target audience.
  • Build relevant links from high domain authority (DA) websites in your niche.

Instead of doing everything manually, leverage a powerful tool like Serpstat for keyword research, link building, and rank tracking.


Serpstat Review: Should You Try This SEO Platform?

Before I wrap up my review post about Serpstat, I’d like to list a few things that I really like about this tool.

  • A particularly clean user interface (UI) makes it easier to consume all of the data.
  • Their site audit feature works quickly and gives a complete overview of your website’s search visibility.
  • It has never been easier to track rankings as per your own schedule. You can even monitor ranking positions on a day-to-day basis.

I’d definitely recommend using Serpstat for search analytics, website audits, rank tracking, competitive analysis, and other SEO activities.

That’s my review of Serpstat.

Now it’s your turn to try it and share your experiences with me.

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